Reading the Nation, for the 7 days to 12th December, focuses on Medical Health as concerns about the spread of the Omicron Covid-19 variant captures the nation’s attention.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Last week’s 75.5m Medical Health page views, up +9% week on week, was the highest since the week of ‘Freedom Day’ on 21st June when almost all Covid-19 restrictions were lifted across the country
Since Omicron was identified, the nation's interest in the variant is clear from the +31% increase in average weekly page views across a period when unique user levels have remained stable, albeit consistently high
With the NHS speeding up the vaccine booster roll out in the last fortnight, Vaccine content engagement has grown by +40% compared to the 2-week period beforehand with that growth expected to accelerate
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
