We’re constantly improving our products to help deliver more for advertisers. Here Jacque O’Donnell, our agency sales lead, discusses how we’re fast forwarding results with Ozone’s Premium Only Video.
From the early days of Ozone, our video solutions have been a key part of campaign success for many clients, and as we ramp-up investment in our advertiser solutions across the board, we’re delighted to announce the great strides we’ve made with our Premium Only Video (POV) offering.
So what exactly is the Ozone POV? Well, Premium Only Video does exactly what it says on the tin by providing advertisers with the reassurance that their video campaigns will ONLY ever appear on the high attention, editorial driven sites that make up the Ozone portfolio. Following the publication of the ISBA/PwC report into programmatic transparency earlier this year, and the shocking revelation that the average advertiser campaign appeared on 40,000+ websites, we know how important it is for brands to know where their campaigns are appearing.
Premium Only Video through Managed Service or Programmatic
Over the past few months our product team has been hugely busy building our own Ozone player for Premium Only Video campaigns. Like any new product we create, a lot of effort is placed on ensuring the way it works is optimised for premium publisher websites. But most importantly, our focus is on making sure that whatever we build meets the needs of our advertiser and agency partners.
That’s why we’re delighted to say that after extensive testing, our Premium Only Video can now be bought however you want, be it through our Managed Service offering or via Programmatic delivery. We’re already able to deliver the scale needed, across multiple publisher partners, for the most effective video campaigns, and we’re delighted to say that we’re rolling out to even more of our premium websites over the next month or so.
We’re incredibly confident that any campaign run across Ozone’s Premium Only video will deliver strong results, as we consistently see high levels of viewability and VTRs that exceed industry benchmarks at all second lengths. Take a recently completed campaign as an example:
Delivered at 36% VTR, 80% above industry benchmarks
At a CPCV 5x better than client expectations
Fuelled a +6.9% increase in brand consideration as measured by Brand Metrics
Further video insights are available in our client case studies for the travel and personal finance categories.
Premium Only Video is the ultimate Point of View(ing) for brands
It’s perhaps not surprising our Premium Only Video campaigns outperform as numerous studies have demonstrated the power of premium publisher environments in capturing consumer attention and driving ad recall and sales conversions. Specifically when it comes to video campaigns, Lumen Research has proven the positive effect of editorially-led websites in driving viewability, dwell-time and prompting reader action.
Ozone’s Premium Only Video is an unrivalled offering for delivering campaigns in safe, known environments that are designed to deliver high reader and viewer attention. Do get in touch with your Ozone contacts to find out the latest and to understand how we can deliver the best outcomes for your video campaigns.
