Document Purpose: These policies apply to our demand partners, meaning anyone company providing programmatic demand to any Ozone Platform publishers via the Ozone Platform. These terms do not replace any agreement you may have in place with any publisher or Ozone for the provision of demand - they are in addition to those terms.

Last updated: March 24, 2019

Platform Terms of Use

Use of the Ozone Platform requires your agreement to follow and abide by these guidelines. If you do not agree to comply with such guidelines and requirements, you have no right to use the Ozone Platform. We may update these policies from time to time.

Clean Auction Dynamics

You agree that all transactions transmitted via the Ozone Platform will be operated on the basis of ‘clean auction dynamics’ and not manipulated in any way that could influence publisher monetisation. This commitment includes but is not limited to your exclusion of ‘buy-side fees’, ‘soft-floors’, ‘dynamic-floors’, ‘modified pricing’, ‘bid shading’, the injection of house bids or any other logic which stands to distort outcome.

Fraud and the Company we keep

You agree to operate a policy of zero-tolerance to ad fraud and malware.

You are required to scan their creatives and associated landing pages for malware and other related threats using a service such as The Media Trust, GeoEdge, Confiant, or Adlightning. You will provide a summary of your methodology from time to time and notify Ozone of any changes.

Resale of Impressions

You may only purchase inventory for use directly by an advertiser (or an agent of the advertiser) with which you have a direct relationship. Reselling, distributing or otherwise sub-syndicating inventory to another indirect sales channel (e.g., another ad network or trading desk) is prohibited.

Prohibited Profiling

You may only create targeting profiles or segments based on the ads they show to users and user interaction if contractually agreed with Ozone or the publisher, and in accordance with applicable privacy regulation in the users jurisdiction.

You may not create targeting profiles or segments on the basis that a user has visited a particular publisher or digital property, any Ozone Audience segments, the content on the web page, app or website, or the general interest area(s) covered by the publisher. Provided that you are in compliance with these policies, this doesn’t prohibit you from (a) targeting ads in real time on the basis of any Ozone Audience segments, as long as you don’t retain that information and/or include it in a targeting profile or segment, or (b) creating targeting profiles or segments on the basis of end users’ geolocation data.

SSL Compliance

SSL traffic can be identified in the bid request using the secure parameter (OpenRTB). If secure or ssl_enabled = 1, you must bid only if your ad and all accompanying elements, such as tracking pixels, are SSL-compliant.


Video demand must respect the requirements of the publisher (e.g., auto play, sound on/off, ad duration) as communicated in the bid request.

VAST video advertising can only be served into a publisher supported video player (in-banner video is not permitted).

Use of 3rd party pixels

When syncing cookies with Ozone, you will not add or drop any 3rd party pixels without the express written approval of Ozone. By requesting such consent, you agree not to place pixels other than those for which consent is requested.

Prohibited Creatives and Related Content

You cannot use the Ozone Platform for ads that do any of the following (or link to any website, app or other online property that does any of the following):

  • Promote fireworks;

  • Promote electronic cigarettes or vaping devices;

  • Contain nudity or suggestive content or images;

  • Promote adult products, including sex toys and sexual enhancers;

  • Promote adult-themed dating, escort services, “mail-order brides,” or similar services;

  • Install spyware, trojans, viruses or other malware;

  • Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group;

  • Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals;

  • Sell or promote firearms, ammunition, bombs or other weapons, or related design materials, including handgun safety certificates and BB guns;

  • Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;

  • Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;

  • Infringe intellectual property rights;

  • Promote or contain libel or fraud;

  • Violate any applicable law, regulation, governmental rule or court order

  • Contain profanity;

  • Promote hacking, cracking, or warez;

  • Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide “how-to” information on bomb-making, lock-picking, and similar topics;

  • Sell or promote tobacco, cigarette papers, or blunt wraps;

  • Are misleading or contain content that is not reflective of what the user will find on the clickthrough URL;

  • Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;

  • Contain audio that is triggered by anything other than a click (such as auto-play or rollover-initiated audio);

  • Contain annoying or distracting images, or excessive animation;

  • Initiate a download;

  • Automatically redirect the user to a new page or app;

  • Pop-up on a webpage, upon banner open, or upon page exit;

  • Expand beyond their original size;

  • Automatically refresh;

  • Mimic system errors or messages; and/or

  • Are unbranded.