Ozone targeting strategy - 4 stages:

  1. Increase BRAND AWARENESS: with Ozone reach of 42m people.

  2. Drive CONSIDERATION through custom audiences.  DATA MATCH: via a DMP integration to exclude or include existing customers. Creative use of short sequential messaging to capture attention and create a tailored experience through geo targeting, time and date, TV uplift.  

  3. Drive SALES and incremental leads by re-engaging seen users and build out a high performing look-a-like segment by pixeling the advertiser site,  remarketing from clear intent actions eg sale offers.

  4. CONTINUAL LEARNING PROCESS: Ozone will offer audience analysis and insight driven segmentation to be used in this campaign and future bookings, proven to produce better ROI.

Ozone Continual Learning Process

  • Ozone ID
  • Publisher 1st party
  • User unputs
  • Location
  • Advertiser 1st party
  • 2nd/3rd party overlays
  • Ozone ID
  • Publisher 1st party
  • User unputs
  • Location
  • Advertiser 1st party
  • 2nd/3rd party overlays
  • Ozone ID
  • Publisher 1st party
  • User unputs
  • Location
  • Advertiser 1st party
  • 2nd/3rd party overlays
  • Ozone ID
  • Publisher 1st party
  • User unputs
  • Location
  • Advertiser 1st party
  • 2nd/3rd party overlays