Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Music & Audio

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Pop's biggest party amps up Music & Audio and Television

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Pop's biggest party amps up Music & Audio and Television

Last week the 68th edition of the ever popular Eurovision Song Contest – which was won by Switzerland’s Nemo – took place to drive anticipated reader engagement with Music & Audio and Television content as pop-loving Brits tuned into one of music’s biggest annual parties.

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Record breaking running starts up Healthy Living

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Record breaking running starts up Healthy Living

Last week, the London Marathon fired the starting gun on anticipated reader engagement growth with Healthy Living content, driven by 3.8x higher Running topic page views. Expect further growth for the content across the spring and summer months.

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Bunny ban hits the headlines in the big Easter getaway week

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Bunny ban hits the headlines in the big Easter getaway week

Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.

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Spring Budget, record-breaking Raye and F1 drive engagement growth

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Spring Budget, record-breaking Raye and F1 drive engagement growth

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

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Love is in the air as the promise of spring beckons

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Love is in the air as the promise of spring beckons

Our latest Reading the Nation is here. Last week, love for our premium publishers’ Valentine’s Day content, including Flower Shopping, Gifting and Romantic Getaways, drove page views growth.

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The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

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The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

Our latest Reading the Nation is here. Last week, reader engagement with Music & Audio and American Football content grew significantly and delivered the perfect pre-Valentine’s Day gift.

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Bank holiday revelry boosts Festivals engagement (w.e Aug 27)

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Bank holiday revelry boosts Festivals engagement (w.e Aug 27)

The final bank holiday of the summer brings a party atmosphere to revellers across the country. With the Reading and Leeds, and All Points East festivals and Notting Hill Carnival all taking place across the long weekend, it’s no surprise we see engagement with related content take off.

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Readers turn to trusted cost of living sources (w.e Jul 30)

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Readers turn to trusted cost of living sources (w.e Jul 30)

As the cost of living crisis has continued in 2023, consumers are tackling it on multiple fronts as the Bank of England’s strategy of increasing interest rates to bring down inflation impacts food, energy and housing costs. Our latest Reading the Nation has more.