Reading the Nation, for the 7 days to 5th December, focuses on Events & Attractions as the beginning of the festive season provided a boost to the category’s audience, with 7.5m weekly unique users - the highest of the year - up +15% week on week.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
With week one of silly season underway, interest in Events & Attractions - and the potential impact the Omicron Covid-19 variant might have on them - grew weekly page views for the category by +20% to 30m
Events & Attractions engagement is +20% higher than the same week a year ago with page views for Christmas-related content a key driver and the topic up +29% compared to the first week in December 2020
Content related to Personal Celebrations, including party supplies and decorations, is also among the top-performing drivers, with 5.9m page views last week up +13% compared to the week before
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
Get weekly Reading the Nation notifications
If you LOVE Reading the Nation you can sign up to receive our weekly notifications here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
