Planning ahead for 2024
It’s here. Planning Ahead for 2024 with Reading the Nation has arrived. It’s our third annual guide to what our nationwide audience – of more than 40m online consumers (source: Ipsos Iris) – is reading across the premium web and it’s packed with content. Created to showcase the sheer scale and value of our unique first-party data, the guide provides insight into the seasonal and topical events driving reader engagement with content across the Ozone platform.
A guide to the guide
This year’s guide is a little different to our previous periodicals as we are using our unique data and insight to look forward.
For example, expect January growth for Healthy Living and Personal Finance (new year, new me), increases for Style & Fashion (Fashion Weeks) and Shopping (Valentine’s Day) in February, and March Automotive (new car registrations) and rises for Business & Finance/Personal Finance (Spring Budget/ISA season).
At the same time, we also acknowledge the topical events in 2023 that piqued reader interest to capture the impact of occurrences like the Coronation, the Women’s World Cup and other one-offs.
Chapter breakdown
Get your FREE copy
Your FREE digital copy of Planning ahead for 2024 with Reading the Nation can be downloaded now using the button link below. If you'd like to request a printed copy of the guide, please speak to your Ozone agency sales representative or contact the team by emailing hello@ozoneproject.com