INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
With third-party cookies on the way out, the value of first-party data is growing ever stronger. Our latest Better Future Series white paper dives into the topic.
Ozone partnered with Lumen Research in early summer 2021 to dive into the topic of attention, which is the subject of our latest Better Future Series white paper.
The second white paper in our Better Future Series, Effective Measures Of Success In Digital Advertising, explores new ways to measure success in digital advertising and introduces our Ozone Attention Index.
The phasing out of third-party cookies is expected to have significant repercussions on the digital advertising industry. Our Demystifying Identity In Digital Advertising white paper explores identity in a post-3PC world.
