Reading the Nation

Sport continues to climb as a summer sizzler approaches

Sport continues to climb as a summer sizzler approaches

With a variety of sporting disciples in action in the past seven days, reader engagement with Sport content across the Ozone Premium Web platform continues to ride high. Last week, interest in Rugby, Snooker, Darts and Football, as the regular season reaches its dramatic conclusion, drove the category to growth.

Record breaking running starts up Healthy Living

Record breaking running starts up Healthy Living

Last week, the London Marathon fired the starting gun on anticipated reader engagement growth with Healthy Living content, driven by 3.8x higher Running topic page views. Expect further growth for the content across the spring and summer months.

Marathon feats drive Healthy Living and Sport

Marathon feats drive Healthy Living and Sport

Last week, reader engagement with Healthy Living content grew on the Manchester Marathon, London Marathon build up and Russ ‘Hardest Geezer’ Cook’s epic run across Africa. There was growth too for Sport, with The Grand National and the Masters Tournament increasing page views for Horse Racing and Golf.

Easter holidays drive up Movies and Travel

Easter holidays drive up Movies and Travel

Last week, the ongoing Easter holidays continued to drive reader engagement with content areas across Ozone’s Premium Web platform, as online consumers sought out ways to spend time off. There was seasonal growth for Movies and Travel content as a result.

March to spring drives seasonal engagement

March to spring drives seasonal engagement

The march towards spring – the season where a more optimistic outlook returns to Brits across the country, following the tougher, colder months – is the focus of our latest monthly look back, as we read the nation.

Bunny ban hits the headlines in the big Easter getaway week

Bunny ban hits the headlines in the big Easter getaway week

Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.

Princess hailed for bravery as cancer fight revealed

Princess hailed for bravery as cancer fight revealed

Last week, Brits nationwide were shocked and saddened as Catherine, Princess of Wales personally announced her cancer fight, the bravery of her deeply moving statement was hailed. As such, reader engagement with related content, including Medical Health, increased.

Engagement blooms on photoshop fails, Kenergy and Easter planning

Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.