Senior Agency Sales Partner Joel Woodage discusses Ozone’s careers insights with Crunch Digital Media
The future of digital advertising for recruitment marketers, with a focus on Ozone’s insights into the careers category, was the subject of a recent webinar featuring our agency sales partner Joel Woodage and hosted by Crunch Digital Media.
Entitled, “Using display to effectively navigate a cookie-less world”, the session highlighted to marketeers the opportunity that first-party data - such as the proprietary premium publisher data that powers Ozone - will present to them when the third-party cookies disappear.
While the digital world as we know it is changing, Ozone’s cookie-free targeting capabilities allow marketers to deliver target messaging to their prospects, without the dependency on third-party cookies both contextually and behaviourally.
By removing constraints imposed by third-party cookies Ozone can address 100% of audiences online. Extensive testing has demonstrated a significant impact on marketer ROI, including audience opportunity up to x10, engagement x10% and viewability +20%.
Shifting focus to the recruitment and careers sector, while the challenges posed by the pandemic are still prevalent for many employers, according to The Times, hiring intention is returning and workforce retention is key:
56% of employers say they are looking to recruit in the first quarter of 2021, up 53% from last quarter and 49% six months ago
Healthcare, finance, insurance, education and IT/Tech are among the sectors indicating strong hiring intent
Organisations and private companies are now looking to maintain their workforce, with redundancies on the decline
Careers content consumption has risen since the start of 2021 to a growing number of readers, proving that intent among those in-market is rising
Total careers page views in March have increased by 23% vs. February (from +17 million page views to +21 million
People are feeling more positive and increasingly interested in the next steps of their career as a sense of normality returns
Despite the pandemic, it's reassuring to see careers content about apprenticeships, careers advice and career planning being mostly positive
What we know through our audience insights provided evidence and an opportunity is there to engage with optimistic careers readers, open to their next move via more positive content about job options, advice and planning.
Read the Crunch Digital Media takeouts from the session here.
