The overwhelming success of the Queen’s Platinum Jubilee weekend captured the nation’s attention last week as the UK celebrated and celebrated, and celebrated some more to say: “Thank you, your Majesty. For everything.” It was an historic four-day party. And wall-to-wall celebratory coverage from across our premium publisher boosted audience engagement with relevant content to record levels for this year.
What. A. Weekend. As historic occasions go, the nation certainly rose to the challenge to mark her Majesty’s 70-year reign with four days of celebrations the length and breadth of the land.
From last Thursday’s spectacular Trooping the Colour and RAF flyover, to Saturday night’s Party at the Palace and Sunday’s Jubilee pageant and nationwide street parties, our premium publisher content kept Queen Elizabeth II fans up-to-date with every single magical moment.
Engagement explodes on historic jubilee
Pop Culture engagement hit an all time high last week as Platinum Jubilee fever gripped us all. A record 79.3m PVs was more than two-fifths higher than Oscars 2022 week and “the slap seen around the world”. Page views for the Celebrity Family topic more than tripled.
Driven by more than tripling engagement with the National Holiday and Anniversary topics, and a doubling in page views for the Concerts & Music Events topic, our Special Occasions content hit a high for the year; +21% higher than the Easter build-up.
And powered by the rather epic Party at the Palace concert, which was sweetly intro’d by the Queen’s skit with Paddington Bear and featured UK Eurovision hero Sam Ryder, our Music & Audio content grew +44% week on week to 14.2m page views.
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While a once-in- a-lifetime occasion, the jubilee shows how huge cultural events can trigger engagement with relevant content. Beyond Glastonbury on the near horizon, we are expecting lots of interest in Sport, with a packed summer schedule and a winter World Cup to come, will trigger cross- category growth.
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