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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

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New York, Milan, London… February. The year’s shortest month may be small on days, but it’s big on fashion.

With all four major fashion weeks taking place throughout February, our Style & Fashion content sashayed to a record high of 114m page views.

With catwalk couture influencing high-street trends for the new season, fashion’s our focus this week.

Fashionable Feb is Style & Fashion’s favourite month

  • Typically, Style & Fashion is one of our biggest growing content categories in February. On average in the last three years, page views have grown by +24% month on month (it could have been more, had the majors not been online-only events in 2021).

  • One of the biggest content topics within the category is Women’s Fashion. February saw 78.3m topic page views increase by +68% compared to January. While it only accounted for 12% of all page views last month, the Men’s Fashion topic also grew by +34% MoM. 

  • Another key driver of engagement last month was the Beauty content topic. Almost 20m monthly page view for the topic increased by an impressive +68%. With Mother’s Day in March, February’s fashion weeks are a key time for beauty gifting inspiration.

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  • Style & Fashion was in our top 10 content categories in 2022, with 932m page views across the year. Typically, we see engagement grow around the changing style seasons. Expect similar growth to February’s in July, and again in September.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: