As part of our 2022 partnership with The Marketing Society, Ozone was headline partner for this new flagship event.
As headline partner for The Marketing Society’s Digital Day London, Ozone played a key role in bringing to life this new and interactive event.
Our partnership saw Sophie Raptis, Ozone’s Client Director, deliver her 10 minute TEDx-style talk on the importance of creating a trusted premium web for digital advertising, and the importance of relationships in making this a reality.
Digital Day London was a showcase of how technology and interactivity has become a critical part of the marketing mix and was clearly demonstrated by contributions from a number of brands. For example. Johnny Winn, Head of Advertising at Virgin Media O2, gave a thrilling look into the work they did to built The O2 in Fortnite during the pandemic, while Aimee Bryan, Head of Play Propositions at Lego, talked about the important of designing for the edge, a place that is much more uncomfortable, but where authentic innovation can happen.
Other highlights came from Pete Markey, CMO of Boots, sharing secrets of the inner workings of the company’s Customer Journey Orchestration Team and the amazing story of What3words as told by CMO, Giles Rhys Jones. The day concluded with participants split into ‘dens’ and working together to solve digital design challenges, building on their knowledge accumulated during the day.
