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Record week for Sport as seasons conclude (w.e May 28)

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Last week, our Sport category enjoy a record seven days for engagement as weekly page views hit 67.7m for the first time. With the football and rugby union seasons reaching their dramatic climaxes, there was other sporting action to saviour with the Monaco Grand Prix and French Open.

The sport continues this summer with the finals of the FA Cup, Europa Conference and Champions Leagues, the Ashes, Wimbledon, the FIFA Women’s World Cup and Rugby World Cup in France to look forward to.

Record week for Sport as seasons conclude

  • +34% higher Sport page views last week vs. 2023 average: Last week, Sport page views were +34% higher vs. the 2023 average as readers were thrilled be sporting action from a range of disciplines. Notably, the Monaco GP and French Open drove +65% growth for the Auto Racing and Tennis topics respectively.

  • 225m Sport page views this month: May’s 225m Sport page views are up +14% month on month and +5% vs. the 2023 monthly average. The World Snooker Championships final, European semi-final success for Man City and West Ham, and the football and rugby season finales have boosted engagement.

  • Looking ahead: Expect 10%-20% engagement growth for Football with the FA Cup, Europa Conference League and Champions League finals in the next two weeks. Tennis is likely to be 7.2x higher across Wimbledon, while Auto Racing is set to triple in the week of the British GP.

Take Action

  • From the die-hard to the fair-weather, our  monthly audience of 39m Sport fans persistently turn to our premium publisher punditry to follow the sport action they love. From gossip and build up, to live reporting and analysis, Sport is our third biggest category.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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