Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Rugby

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Style, scrums and ents content drive up engagement

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Style, scrums and ents content drive up engagement

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

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History making Springboks crown Rugby World Cup success (w.e Oct 29)

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History making Springboks crown Rugby World Cup success (w.e Oct 29)

South Africa made history at the Rugby World Cup last week to win back-to-back championships and lift the Webb Ellis Cup for a record fourth time. During the championship, Rugby's share of total Sport engagement has doubled to a 12% overall share as interest has intensified as the tournament unfolded.

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Seasonal shift boosts Home & Garden content (w.e Oct 22)

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Seasonal shift boosts Home & Garden content (w.e Oct 22)

With the Indian summer well and truly over, readers up and down the country have been turning to our publishers for top Autumnal tips for their homes. Whether it’s great gadgets, household hacks or energy efficiency, engagement with Home & Garden content has increased by +13% week on week, to levels not seen since the early summer. 

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Quarter finals drive rucking huge Rugby growth (w.e Oct 15)

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Quarter finals drive rucking huge Rugby growth (w.e Oct 15)

Thrilling quarter finals matches between eight of the world’s best Rugby Union teams grew engagement with our Rugby content to a record level. More than 10m Rugby page views grew +31% week on week.

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Sport topics boosted by major tournaments (w.e Sep 10)

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Sport topics boosted by major tournaments (w.e Sep 10)

The Rugby World Cup kicked off at the weekend to drive engagement with content about the sport. Up +59% week on week, more than 7m Rugby page views was a high for the year and 2.4x higher than the 2023 weekly average.

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Rugby grows on Six Nations Championship fever (w.e February 5)

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Rugby grows on Six Nations Championship fever (w.e February 5)

Last week was a significant week for Sport, with the content breaching more than 50m page views for the third time this year. Reader interest was high with our Football and Rugby content topics as the January transfer window closed and the 2023 Six Nations Championships kicked off.

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2022's summer of sport rolls into action (we. 3rd July)

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2022's summer of sport rolls into action (we. 3rd July)

Last week, our publishers’ premium punditry picked apart the player performances across a range of disciplines as 2022’s summer of sport roared into action. +60m Sport page views were up +18% WoW.