Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Travel

Summer insights part 2 – the hottest content topics

Summer insights part 2 – the hottest content topics

From the best music festivals and cultural events to the biggest global sporting occasions, summer brings with it a truly unrivalled fun factor for millions of Brits nationwide. Part two of our summer insights series has more has more.

, ,

Easter holidays drive up Movies and Travel

, ,
Easter holidays drive up Movies and Travel

Last week, the ongoing Easter holidays continued to drive reader engagement with content areas across Ozone’s Premium Web platform, as online consumers sought out ways to spend time off. There was seasonal growth for Movies and Travel content as a result.

, ,

Bunny ban hits the headlines in the big Easter getaway week

, ,
Bunny ban hits the headlines in the big Easter getaway week

Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.

, ,

Engagement blooms on photoshop fails, Kenergy and Easter planning

, ,
Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.

, ,

The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

, ,
The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

Our latest Reading the Nation is here. Last week, reader engagement with Music & Audio and American Football content grew significantly and delivered the perfect pre-Valentine’s Day gift.

Building brand when it matters most for holiday makers in 2024

Building brand when it matters most for holiday makers in 2024

Our latest insight feature focuses on how travel’s bounce back in 2023 is set to continue next year. We’ve looked at audiences and when they are most likely to engage with our travel editorial to help inspire brand campaign planning in 2024.

, ,

Bank holiday revelry boosts Festivals engagement (w.e Aug 27)

, ,
Bank holiday revelry boosts Festivals engagement (w.e Aug 27)

The final bank holiday of the summer brings a party atmosphere to revellers across the country. With the Reading and Leeds, and All Points East festivals and Notting Hill Carnival all taking place across the long weekend, it’s no surprise we see engagement with related content take off.

Cost of living remains a dominant issue in 2023

Cost of living remains a dominant issue in 2023

The cost of living crisis has continued as a dominate issue for millions of Brits throughout 2023. This year, as we saw in 2022, our nationwide audience of online readers frequently turn to our trusted premium publisher editorial to navigate the crisis. Our latest insight feature has more.