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That's Entertainment as reader interest grows (w.e May 21)

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Last week, a combination of seasonality and headline news made it a blockbuster seven days for multiple Entertainment categories across our premium publishers.

Engagement with related content grew significantly as the Cannes Film Festival began, Nintendo’s latest Legend of Zelda hit the shelves and Ruth Wilson staged a marathon 24-hour theatre show. In other Ents news, the reported daytime TV feud to end all daytime TV feuds reached its dramatic conclusion.

That’s Entertainment as reader interest grows

  • +27% higher Movies page views vs. Cannes last year: There was double the interest in our Movies category last week as the 2023 Cannes Film Festival kicked off and the latest instalment in the Fast & Furious franchise – Fast X – was released. Weekly page views were +27% higher than the first week of Cannes last year.

  • +15% Video Gaming page views in the Y2D vs. H2 2022: To date in 2023, Video Gaming page views are +15% higher than H2 2022 thanks to the cross-over success of The Last of Us TV series, The Super Mario Bros. Movie and the recent Legend of Zelda: Tears of the Kingdom and Star Wars Jedi: Survivor game releases.

  • +37% of annual Fine Art engagement takes place in Q4: While more than a third of Fine Art engagement takes place in Q4, with interest in festive gifting and performances big drivers, one offs – like Ruth Wilson’s 24-hour show, the Olivier Awards, the WhatsOnStage Awards and London Theatre Week – boost page views.

  • +48% higher Television page views vs. the 2023 weekly avg.: For daytime TV fans, the biggest story was the reported growing feud between This Morning co-presenters Phillip Schofield and Holly Willoughby. Television engagement hit an all time high with 51.5m page views, +48% higher vs. the 2023 weekly average.

Take Action

  • Seasonal events, like the Cannes Film Festival, and big releases – film, video game, theatre show or otherwise – significantly grow reader interest in related Entertainment content across our premium publishers. With summer blockbuster season almost upon us, big game releases coming up in the autumn and panto season in Q4, Ozone is an all year round Ents partner channel.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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