Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Product

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Better future series #2 - Effective measures of success in digital advertising

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Better future series #2 - Effective measures of success in digital advertising

Watch the second session of our Better Future Series and download the accompanying white paper on ‘Effective Measures of Success in Digital Advertising’.

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Ozone to debut outcome based campaigns with MD and OMD partnership

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Ozone to debut outcome based campaigns with MD and OMD partnership

The Ozone Project has announced the launch of Ozone Outcomes with test partner MG OMD, initially focusing on CPCV outcomes.

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Better Future Series #1 - Demystifying identity in digital advertising

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Better Future Series #1 - Demystifying identity in digital advertising

Watch the first session of our Better Future Series and download the accompanying white paper on ‘Demystifying Identity in Digital Advertising’,

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Comment: Ad tech reimagined post third party cookie

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Comment: Ad tech reimagined post third party cookie

Writing for WARC, Ozone CTO Scott Switzer reimagines ad tech post-third-party cookie, with 3PC’s demise being the single-most impactful change to online advertising in over 20 years.

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Triple your daily news audience with print sync

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Triple your daily news audience with print sync

Syncing Ozone’s digital audience with newsbrand print plans increases their reach and frequency, Frances Lazenby, our lead strategist writes.

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Spotlight on the Ozone team: Karen Ritchie

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Spotlight on the Ozone team: Karen Ritchie

In the latest update with our team members, we talk to Karen Ritchie about her role heading up account management for our publisher stakeholders and its importance for the strength of our alliance.

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The Ozone POV - Premium Only Video from the nation's leading publishers

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The Ozone POV - Premium Only Video from the nation's leading publishers

From the early days of Ozone, our video solutions have been a key part of campaign success for many clients, and as we ramp-up investment in our advertiser solutions across the board, we’re delighted to announce the great strides we’ve made with our Premium Only Video (POV) offering.

Ozone Brand Safety - A solution for advertisers in premium content

Ozone Brand Safety - A solution for advertisers in premium content

Brand safety. Two words that have been firmly on the advertiser agenda for some time now, and as a result of 2020’s craziness have been brought even more to the digital fore. Addressing brand safety might seem like a very simplistic challenge, but the solutions available in-market - often using blunt keyword logic - can impact beyond the ways they are intended to.