Our latest case study for a video campaign we partnered on with a leading UK financial institution drove impressive brand lift thanks to strong 77.9% viewability and 46.7% VTR.
Ozone and our client – a leading finance brand – joined forces with a campaign aimed at raising awareness and consideration of the high-street lender among first-time buyers.
CLIENT BRIEF
Our client wanted to harness the power of Ozone’s unique first-party data, target key audiences and drive awareness. Aligning the brand with first-time home buyers in context to boost attention and engagement was deemed essential. Finally, the client wished to utilise video and standard IAB formats. Brand lift was to be measured with a focus on awareness and consideration.
OUR SOLUTION
With a near universal reach of the nation’s online population, our scaled platform and targeting capabilities are proven awareness drivers.
To bee seen in the right place at the right time, we activated the campaign using contextual Personal Finance, Family & Relationships and Television segments. Further behavioural targeting was used to build additional reach.
With the use of video paramount, we combined the non-intrusive nature of our Premium Only Video outstream player with standard IABs to increase frequency of exposure.
CAMPAIGN RESULTS
11.6% brand uplift: A very strong brand uplift was seen for this campaign, with an overall shift of 11.6%. The campaign drove great awareness uplift, achieving a lift 4.1x higher than the finance industry average, as measured by Brand Metrics.
77.9% viewability: The campaign achieved very impressive results in terms of viewability, beating MOAT benchmarks by 22% with an overall score of 77.9%.
46.7% VTR: VTR from Ozone’s Premium Only video was really successful in achieving an overall score of 46.7%, sitting comfortably ahead of industry benchmarks for the outstream video format.
Sources: Ozone and Brand Metrics
