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'New Year bounce' for Property content (w.e January 15)

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With an abundance of forecasts and predictions about the economic outlook for the year in the early weeks of 2023, ONS figures released last week showing the UK economy grew by +0.1% last November offered a welcome boost. A cornerstone of the economy’s performance is the housing market, and we’ve seen engagement with Property content across Ozone publishers enjoy a ‘New Year bounce’.

Despite uncertainty in the UK housing market, data from property website Rightmove shows demand from potential house buyers has grown by +55% this month compared to before Christmas. This represented the biggest ‘New Year bounce’ since 2016, the site claims, and we’ve seen similar interest in our Property content as buyers, sellers, landlords and renters assess their options for the year ahead.

‘New Year bounce’ for Property content

  • With housing such a topic of interest in the first few weeks of any year as potential buyers, sellers and renters assess their options, it’s no surprise that there’s been continued growth in engagement with our Property content. Up +15% last week, 6.4m page views is the third consecutive week of growth for the category, with a +93% increased in the Renting topic. There’s more on the category in our focus section this week.

  • In comparison to the same period a year ago, uncertainty about the outlook for the UK housing market in 2023 is driving higher engagement. 1.25m additional Property page views during the ‘New Year bounce’ period is up +11% year on year.

  • In the past seven days, interest in the types of property being read about has increased. Combined page views for the Houses and Apartments topics increased by +61% week on week. The Apartments topic on its own increased by +39% in the same period.   

Take Action

  • The housing market is a cornerstone of the UK’s economy. As with years before, millions of Brits will be in-market for a property sale, a new house purchase or a rental opportunity. Seeking out trusted information to help tackle these huge commitments will continue to be key. 

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: