Celebrating five years of Ozone with five days of commentary from our brilliant team.
As we celebrate the fifth anniversary of Ozone’s launch, we’ve asked our team for their thoughts and opinions on the different things that have made for memorable moments across the years. Today’s feature focuses on what our team identifies as the five key reasons for our customers to work with us; be they advertisers, agencies or publishers.
Number 1 – creating a sustainable digital future for all
Ozoners feel so strongly about making the digital advertising ecosystem a better place for advertisers, publishers and consumers, that this sentiment takes pride of place in our company values. As Ryan, our client services manager says, “we’re actively trying to do good in the industry… to ensure a better and more sustainable future”. It’s this clarity of purpose that really chimes with Jacque, our commercial trading director who highlights that “a sustainable future with Ozone at the core points to better outcomes for journalism and the free information economy, the digital advertising ecosystem at large, as well as the environmental impact in terms of carbon emissions”. This thinking, echoed by Bipin in our finance team, has been in place since day one of Ozone’s inception.
Number 2 – being seen in all the right places (not the wrong ones)
As the old saying goes ‘birds of a feather flock together’, which is very true of Ozone when thinking about the distinct common thread of ‘premium’ that exists across our publisher alliance. As Emma, our client services lead, and Danny and Becca in our agency sales team pointed out, these editorially governed sites are exactly where our advertisers expect their campaigns to be seen. As a publisher-built collaboration, having this commonality among our editorial partners provides them with “custom built technology to specifically meet the needs of today’s publishers” – as eloquently stated by Chris in our engineering team – while Charlotte, our head of customer success, said that in a world of dominated by tech and big tech, Ozone is different as we are “genuinely committed to protecting premium publishers for the long-term”.
““A sustainable future with Ozone at the core points to better outcomes for journalism and the free information economy, the digital advertising ecosystem at large, as well as the environmental impact in terms of carbon emissions””
Number 3 – it’s all about digital transparency
This is a word that has been central to Ozone comms since we launched. It’s attracted many brilliant team members to our business, one of who anonymously said it represented a very welcome reprieve from their previous roles in the “murkier” side of the digital advertising world. Both Bill, our regional sales head, and Harry, our client services hub lead, used the phrase “fully transparent” in their answers to make the point that this is a major differentiator for what Ozone does differently.
Number 4 - protecting precious publisher assets
With a name like Ozone there should be no surprise that one of our key principles is to help our publishing partners keep their valuable digital assets – both inventory and data – safe and under their control. It’s why Shankar, our lead product manager called out our efforts in “preventing publisher data leakage – which literally no one else is doing in the market” and why Tatyana, our rev ops analyst references our award-winning products like Ozone Smart Bidstream, a proprietary technology designed to give publishers the control they need to succeed.
Number 5 – the win-win-win
Every day at Ozone we talk about the impact each part of our business has on the other – without everything working together, nothing would work at all. The same can be said from a broader industry perspective too, as Bryan our marketing director explains. “The flywheel effect of what Ozone does is fairly simple to get your head round. The more ad investment we can bring into premium websites, the more publishers can invest in engaging readers with great original editorial. We’ve seen from plenty of studies that the more engaged consumers are with content, the more engaged they will be with the advertising in that context. More ad attention leads to better campaign results which should result in more investment into the channels that deliver.” At Ozone, we are focused on keeping this flywheel turning to keep readers, advertisers and publishers happy.