Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
As such, we bring you Reading the Nation with The Ozone Project, a new weekly insight-driven overview into the content and topics that are catching light among our highly attentive, frequently returning readers.
This week's Reading the Nation: the 7 days to 13th June focuses on our football content, as on Friday 11th June the pandemic-delayed Euro 2020 international football championships kicked off.
In the 7 days to Sunday 13th June we saw:
Euro 2020’s broad appeal - from seasonal footy fans to those following the summer tournament alike - has grown our football audience to a record 10.1m unique users in 2021, up +46% week on week
In fact, interest in the Euro’s was so intense that our football audience was +25% higher than the 4-week average, which included another audience high for 2021 when Chelsea won the Champions League
Last week, football page views also grew to record levels for 2021, with 40.0m up +25% week on week - driven by the Euro’s opener, Wales vs. Switzerland, England vs. Croatia and the Eriksen collapse horror story
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
