Today, The Ozone Project - the UK’s leading digital advertising platform built for brands, by publishers - announces HELLO! as its latest partner to join its alliance, bolstering the platform’s view of celebrity, culture and lifestyle content consumption.
Welcoming HELLO! creates an even greater opportunity for advertisers to reach the upmarket, style-driven and female-skewed audience who engage with the feature-led title every month, as every new publisher adds greater depth to the insight and activation capabilities of the Ozone platform. Offering a unique, single view of reader behaviour across all of its titles, Ozone helps brands reach their audiences in context-rich environments, through behavioural targeting and other methods not reliant on third-party cookies.
The partnership will add over 14m monthly HELLO! readers to Ozone’s audience
The core editorial pillars of HELLO! - world exclusives, royalty, celebrity, red carpet, fashion, beauty and lifestyle - drive one in three women in the UK to engage with the brand every month. With total digital reach up +73% year on year, the latest PAMCo data highlights HELLO! now reaches over 14m unique visitors every month.
Over the past 18 months, the Ozone audience and advertiser proposition has expanded significantly as the platform has become a scaled, brand-safe and transparent alternative to the major tech platforms. Powered by the most engaging content on the web, Ozone reaches over 99% of the UK’s online adults every month with almost 60% of these visitors returning every day, and almost 90% every week. The arrival of HELLO! means the platform is now powered by premium inventory from trusted and loved titles from twelve of the UK’s leading publishers.
Damon Reeve, CEO, The Ozone Project said:
“HELLO!’s globally renowned status and highly desirable audience profile is a perfect compliment to Ozone’s publisher alliance and we are delighted to welcome them to the family. The scale of rich reader insight from this latest partnership will be key to unlocking even more opportunities for advertisers who are increasingly paying more attention to the quality of the environments their digital campaigns appear in.”
Tamsyn Spires, Publisher at HELLO!, said:
“The strength of the HELLO! brand has never been stronger and our digital growth is a core pillar of that. We are focused on creating a great reader experience across all of our platforms, and as our growth continues, it is the perfect time to join The Ozone Project and work with the platform in its collective packaging of premium audiences and inventory, underpinned by the most trusted and aspirational editorial content. We look forward to continuing our digital success in partnership with the Ozone team.”
Sources: Comscore; PAMCo
