A leading luxury beauty brand wanted to showcase the brand’s opulent new fragrance, and deliver fabulous viewability and drive high attention
Ozone and our client – a leading luxury beauty brand – worked together to showcase the brand’s opulent new fragrance and deliver fabulous viewability and drive high attention scores.
CLIENT BRIEF
The client wanted to promote its exclusive new fragrance to audiences targeted only in relevant context, including Luxury Goods, Perfume and Style & Fashion content.
Key campaign objectives included raising brand and product awareness, consideration, with attention and viewability also key.
OUR SOLUTION
Luxury brands deserve luxury ad formats and our high impact and engaging interscrollers and in-banner videos were used to deliver the campaign’s striking and distinctive creatives.
The combination of our scaled platform – with a near universal reach of the nation’s internet users – and targeting capabilities would be critical in raising engagement more broadly.
Our targeting strategy included serving the campaign to perfume fans and style & fashion readers in behaviourally relevant areas of interest, such as those reading about luxury goods gifting content for Mother’s Day.
CAMPAIGN RESULTS
88% viewability: Striking creatives, paired with engaging formats are what led to the campaign’s fantastic viewability score of 88%; 18% above MOAT benchmark.
+7.9% brand lift: The campaign scored a very impressive brand lift increase of +7.9% points, with the driving force being the preference score, fuelling 37% of overall lift. Combined lower funnel metrics (preference and action intent), achieved +5.1% points increase to showcase the success of the campaign in making the product a preferred perfume to purchase.
23% Attention Index Score: The campaign achieved an overall Attention Index score of 23%. The most impressive results were seen in the scroll rate and interaction touch rate, far above their MOAT benchmarks to delight the client.
Sources: Ozone and Brand Metrics
