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Autumn schedules drive Television engagement (w.e October 16)

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The Television category usually sees a rise in the winter months as people start to stay in more because of the cold. This week saw an especially large increase in page views in the content due to The National Television Awards taking place and Emmerdale having its 50th anniversary.

The rise may have been only 18%, but as this is one of our largest categories that increase means 5.9m more page views. It’s definitely a content category to tune into in the future.

Autumn schedules drive Television engagement

  • The National Television Awards (NTAs) happened last week and this was a large driver of our Television content’s page views. 5 of the top 10 most viewed Television based pages were about the NTAs, amassing 1m+ views between just those five pages.

  • Emmerdale’s 50th anniversary saw a large increase in readership around Soap Opera content. The top TV topic saw a 38% rise in page views which equates to 1.4m more page views last week than the week before.

  • The Dance category remained around the 3m page views mark this week, averaging 3.3m views per week for the last month, of course due to Strictly Come Dancing. This is over 2m more page views, per week, then that topic received in the month prior.

Take Action

  • The Q4 Television category rise is well underway. A myriad of shows are scheduled to keep us entertained during the cold winter months; Winter Love Island, I’m a Celebrity and a host of Christmas specials are set to hit the small screen. As engagement grows, you can reach a weekly audience of 4.5m telly addicts by activating our bespoke What’s on TV segment.

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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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