It’s back! Yes, it may be sunny outside, but you can bet your last euro that ITV2’s annual behemoth, Love Island will have eyes glued and tongues a-wagging all summer long. And if this week’s opening coverage is anything to go by, it’s going to be another tantastic year for the show.
Love it or loathe it, the sun-filled and scantily-clad antics from the Love Island villa are set to dominate the entertainment headlines for at least the next eight weeks of summer.
Whether you’re Team Tasha, a lover of Luca or in Gemma’s gang – along with her dad, Michael Owen – you can be assured every twist, turn, uncoupling and recoupling will be captured in detail for the show’s legions of fans up and down the country.
Love Island puts reality TV back on top
The return of Love Island drove Television category page views to a 2022 high, up +19% week on week. Proving the appetite for this content from our readers, our Reader Attention score for the category reached 5.3 pages per readers – up +18% vs the 2022 average.
Reality TV accounted for 55% of all Television page views, compared with 47% in the week before. The potency of Love Island in driving consumption is evident in the 6m increase in weekly page views for Reality TV – a near identical number to the overall category growth.
This week’s TV category page views have already topped the 35.2m seen in Love Island’s 2021 finale week. Between the series opening and closing, page views grew +32%, with a Reader Attention score of 5.2. We expect engagement to build through the 2022 series.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
