Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Television

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Pop's biggest party amps up Music & Audio and Television

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Pop's biggest party amps up Music & Audio and Television

Last week the 68th edition of the ever popular Eurovision Song Contest – which was won by Switzerland’s Nemo – took place to drive anticipated reader engagement with Music & Audio and Television content as pop-loving Brits tuned into one of music’s biggest annual parties.

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Style, scrums and ents content drive up engagement

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Style, scrums and ents content drive up engagement

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

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Autumn line up for TV boosts engagement (w.e Sep 24)

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Autumn line up for TV boosts engagement (w.e Sep 24)

Our Television category is our sixth largest by total annual engagement and, last week, the start of the autumn programming schedule grew engagement with the category by +29% as Brits read about the telly that’ll keep them entertained over the winter months.

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Sport topics boosted by major tournaments (w.e Sep 10)

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Sport topics boosted by major tournaments (w.e Sep 10)

The Rugby World Cup kicked off at the weekend to drive engagement with content about the sport. Up +59% week on week, more than 7m Rugby page views was a high for the year and 2.4x higher than the 2023 weekly average.

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When international dreams meet the domestic kick-off (w.e Aug 13)

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When international dreams meet the domestic kick-off (w.e Aug 13)

Last week, a nail-biting penalty shootout saw England’s Lionesses progress to the World Cup quarter-finals where a 2-1 victory over Columbia guaranteed them a semi spot.

Meanwhile the return of the Premier League season saw champions Manchester City take on newly- promoted Burnley at Turf Moor, while Harry Kane’s big move shone a spotlight on the transfer window before the September 1 deadline.

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The love’s still there for die-hard Love Island fans (w.e Aug 6)

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The love’s still there for die-hard Love Island fans (w.e Aug 6)

The tenth series of ITV2’s Love Island concluded last week and engagement with our Reality TV content grew as its loyal fanbase tuned in. While the summer favourite has potentially lost some of its sparkle, it’s still a big draw for younger TV viewers with an estimated three million 16-34 year olds tuning in.

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Travel’s back and booming as Brits getaway (w.e Jun 4)

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Travel’s back and booming as Brits getaway (w.e Jun 4)

Last week’s school half term put Travel on the agenda for families nationwide. With many Brits making a break for it, even the busy roads, train strikes and malfunctioning electronic passport gates couldn’t stop them enjoying a well-deserved break. Our latest Reading the Nation has more.

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That's Entertainment as reader interest grows (w.e May 21)

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That's Entertainment as reader interest grows (w.e May 21)

Last week, a combination of seasonality and headline news made it a blockbuster seven days for multiple Entertainment categories across our premium publishers. Combined Entertainments page views for Video Gaming, Fine Art, Movies and Television were +22% higher vs. the four-week average.