INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Tax cuts teased by the UK Government at the end of February headlined the Chancellor’s Spring Budget last week as a 2% cut to National Insurance was announced. As such, Personal Finance page views increased by almost a quarter.
Last week, cash conscious Brits weighed up the pros and cons of two events – the Government’s autumn statement and Black Friday – that can affect the health of their finances. As such, reader engagement with related content across Ozone grew, such as growth of more than 90% for Sales & Promotions.
Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.
Our latest campaign case study shares the results of our partnership with Wavemaker and self-care client Sanctuary Spa on a brand refresh campaign that’s been nominated for two awards at the Manchester Publicity Association’s Inspiration Awards 2023.
