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November's deals and discounts drive Shopping (w.e 12 Nov)

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November’s mega-sales events are upon us and up first was Singles Day, the sales event that originated in China and taking place annually on 11 November.

Next up we have Black Friday and Cyber Monday, the US sales events that traditionally follow the country’s Thanksgiving celebrations, but have become global shopping behemoths thanks to Amazon.

With a plethora of deals and discounts from the many brands and retailers taking part, our premium publishers help editorialise the best of the offers.

November's deals and discounts drive Shopping

  • 2.5x higher: Since the start of the month, our premium publishers’ Shopping editorial has focused on the best deals and discounts to expect from brands and retailers across November's mega sales. Engagement with Sales & Promotions content has grown 2.5x in the past two weeks.

  • +38% combined growth: Also driving our Shopping category to growth in the past fortnight is an increase in reader engagement with the Christmas Shopping and Gifting topics. Combined, page views for the topics have grown by almost two fifths in the past two weeks.

  • Looking ahead: In the past two years, engagement with our Shopping category has grown by a quarter in November, with mega sales a key driver. Related deals and discounts editorial will featured heavily in the Sales & Promotions topic, which we expect to grow by four-fold this month.

Take Action

  • There’s still time to reach almost 36m shoppers across the Ozone platform this Black Friday, as consumers look to bag bargains. From festive Party Supplies and Home Entertaining to Designer Clothing, Perfume and Children’s Toys & Games, growth with key gifting content will feature. See our Black Friday activation one pager below

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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