INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Tax cuts teased by the UK Government at the end of February headlined the Chancellor’s Spring Budget last week as a 2% cut to National Insurance was announced. As such, Personal Finance page views increased by almost a quarter.
Our latest Reading the Nation is here. Last week, love for our premium publishers’ Valentine’s Day content, including Flower Shopping, Gifting and Romantic Getaways, drove page views growth.
Last week, cash conscious Brits weighed up the pros and cons of two events – the Government’s autumn statement and Black Friday – that can affect the health of their finances. As such, reader engagement with related content across Ozone grew, such as growth of more than 90% for Sales & Promotions.
Last week, reader engagement Financial Assistance content across Ozone was +29% higher than the 2023 weekly average, as millions of savvy Brits continued to turn to our trusted premium publishers at key economic moments.
Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.
Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.
Victory for Europe at the Ryder Cup last week sent millions of Sport-loving Brits putty for our Golf content. Our premium publishers’ expert punditry, live round-by-round reporting, analysis and interviews with the winners and losers sent engagement with Golf soaring 4.9x higher week on week.
The cost of living crisis has continued as a dominate issue for millions of Brits throughout 2023. This year, as we saw in 2022, our nationwide audience of online readers frequently turn to our trusted premium publisher editorial to navigate the crisis. Our latest insight feature has more.
