The Rugby World Cup kicked off at the weekend to drive engagement with content about the sport. Up +59% week on week, more than 7m Rugby page views was a high for the year and 2.4x higher than the 2023 weekly average.
Smorgasbord of Sport drives page views high (w.e Jul 9)
Last week, a packed summer schedule of supreme sporting action drove engagement with our Sport category to a record weekly high. Page views for the category over the past seven days were a huge +66% higher than the 2023 weekly average as interest in our Tennis, Cricket, Formula 1 and Cycling content exploded.