Last week, the nation’s football fans, from the fair weather to the die hard and the old to the new, celebrated wildly as the Lionesses went one better than the Three Lions by winning the Euros.
Ending 56-years of footballing hurt with an extra-time winner while introducing the beautiful game to a whole generation of fans, the exploits of Sarina Wiegman’s team captured the nation’s attention and catapulted the women’s game into the stratosphere.
The Lionesses roar to Euros victory
Engagement with our Football content grew again last week as England secured a famous 2-1 victory against Germany in the women’s Euros final. Across the Euros, 33.9m average weekly Football PVs were +16% higher than the 2021/22 English Premier League season average.
The day of the final, with build up, live match reporting, post-match analysis and celebratory editorial, was the highest day for overall Football engagement. Daily page views were +28% higher on Sunday versus the day before when Liverpool beat Man City in the Community Shield.
A two-day average of 6.0m Football page views on the day of the final and on this Monday – when the nation celebrated the Lionesses’ win in earnest – was +24% higher than the average across the week before, when England comprehensively beat Sweden 4-0 in the semi final.
Take Action
Major sporting events capture the nation’s attention. We’ve seen this recently with Wimbledon and international rugby PLUS the conclusion of the women’s Euros and the start of the Commonwealth Games. The kick off of the English Premier League season and the impending winter World Cup in Qatar will see sport interest continue to grow. Check out our World Cup insights report here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
