Last week, the London Marathon fired the starting gun on anticipated reader engagement growth with Healthy Living content, driven by 3.8x higher Running topic page views. Expect further growth for the content across the spring and summer months.
Marathon feats drive Healthy Living and Sport
Last week, reader engagement with Healthy Living content grew on the Manchester Marathon, London Marathon build up and Russ ‘Hardest Geezer’ Cook’s epic run across Africa. There was growth too for Sport, with The Grand National and the Masters Tournament increasing page views for Horse Racing and Golf.
Bunny ban hits the headlines in the big Easter getaway week
Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.