Sam Hudson
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INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Events & Attractions

Summer insights part 2 – the hottest content topics

Summer insights part 2 – the hottest content topics

From the best music festivals and cultural events to the biggest global sporting occasions, summer brings with it a truly unrivalled fun factor for millions of Brits nationwide. Part two of our summer insights series has more has more.

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Bunny ban hits the headlines in the big Easter getaway week

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Bunny ban hits the headlines in the big Easter getaway week

Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.

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Engagement blooms on photoshop fails, Kenergy and Easter planning

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Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.

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The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

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The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

Our latest Reading the Nation is here. Last week, reader engagement with Music & Audio and American Football content grew significantly and delivered the perfect pre-Valentine’s Day gift.

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.

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August grows on autos, education and things to do (m.e Aug 31)

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August grows on autos, education and things to do (m.e Aug 31)

The seven days to Sunday, 3 September drew the month of August to a close, so this week’s Reading the Nation takes a closer look at the key categories showing the most growth last month.

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Pension news drives readers’ future planning (w.e Jul 2)

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Pension news drives readers’ future planning (w.e Jul 2)

Last week, Mel Stride – the Work and Pensions Secretary – moved to reassure retirees that the pension triple lock is here to stay and would be a key commitment in the next Conservative manifesto.

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Glastonbury interest sees engagement rocket (w.e Jun 25)

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Glastonbury interest sees engagement rocket (w.e Jun 25)

The Glastonbury Festival returned last week to light up engagement with our Music & Audio content like the Arcadia stage’s giant fire-breathing techno spider. Music, arts and culture are huge topics of interest among our national audience of online readers. Our latest Reading the Nation has more.