The second half of the year started explosively last week as an avalanche of Government resignations backed Boris Johnson into a corner that even he could not escape from, to finally fell the “greased piglet”.
Forced to resign as Conservative Party leader to trigger the search for a new UK Prime Minister, intense interest in Boris and the world of Westminster across Ozone publishers captured the nation’s attention to drive engagement with our News & Politics content category.
“Them’s the breaks,” as Boris is finally felled
Driven by the extraordinary events at the centre of Boris Johnson’s Government that brought a bruising end to Boris’s time as UK Prime Minister, more than 98m News & Politics page views last week was the highest weekly engagement figure of the year and +14% higher than the 2022 weekly average.
45m Politics page views grew topic engagement by +53% week on week, the highest weekly figure since the beginning of the Russian invasion of Ukraine. A huge +165% growth in Government topic PVs – which hit a record 29.0m – was a key engagement driver.
The day after Sajid Javid and Rishi Sunak sensationally quit Boris’s Cabinet to spark a wave of ministerial resignations was last week’s highest for engagement. 16.4m daily News & Politics page views last Wednesday was +38% higher than the prior week’s daily average.
On average, our News & Politics audience read 8.1 pages of relevant content last week – up +7% week on week and the highest number this year – was driven by a huge +44% increase in reader attention with the Government topic, as readers followed the story.
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News & Politics is by far our biggest content category by weekly page views and unique user volumes. Unlike tentpole events and seasonality, what’s newsworthy is hard to predict. Ozone’s Brand Safety tools, and native editorial controls, can help advertisers navigate an often complex news agenda.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
