, ,

Video Gaming levels up on new game releases (w.e November 13)

, ,

Last week, the Video Gaming category hit our high score with an impressive +39% week-on-week growth. Highly anticipated new releases, such as God of War Ragnarok and the Fifa 23 World Cup mode, saw a rise in intrigue in the category. As well as this, video games have long been a staple gift underneath the Christmas tree and the recent levelling up of this category week after week correlates directly to the upcoming festive season.

Video Gaming levels up on new game releases

  • The fourth quarter is a key period for new game releases and franchise updates in the build up to the festive period. There were more than 11m Video Gaming page views across the final quarter of 2021, which was +34% higher than the three months before.

  • Last week’s release of God of War Ragnarok saw engagement with the Console Games topic better the six-week average by +61%. This is despite the launch of big gaming titles including Call of Duty: Modern Warfare II, Bayonetta 3 and Gotham Knights.

  • With a plethora of new gaming titles to choose from, many consumers are also looking to upgrade their tech. Last week, engagement with our Consumer Electronics, which is part of our Tech & Computing category, increased by +13% to 4.3m page views.

Take Action

  • With only seven weeks to go until the end of the year, there’s still plenty of engagement growth to come for our Video Gaming content. As a key Christmas gifting category, December last year saw page views for content increase by +16% month on month, despite November’s mega-sales days.

Get weekly Reading the Nation notifications

If you LOVE Reading the Nation you can sign up to receive our weekly notifications here.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: