Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Movies

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Easter holidays drive up Movies and Travel

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Easter holidays drive up Movies and Travel

Last week, the ongoing Easter holidays continued to drive reader engagement with content areas across Ozone’s Premium Web platform, as online consumers sought out ways to spend time off. There was seasonal growth for Movies and Travel content as a result.

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Engagement blooms on photoshop fails, Kenergy and Easter planning

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Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.

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Style, scrums and ents content drive up engagement

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Style, scrums and ents content drive up engagement

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

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Grand Theft Auto teaser trailer steals the limelight (w.e 3 Dec)

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Grand Theft Auto teaser trailer steals the limelight (w.e 3 Dec)

Last week, reader interest in the early leak and then official release of the teaser trailer for the latest Grand Theft Auto game drove engagement with our Video Gaming category – which grew by more than a fifth – to the top of our weekly charts.

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Golf up more than ‘fore’ times on Ryder Cup (w.e Oct 1)

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Golf up more than ‘fore’ times on Ryder Cup (w.e Oct 1)

Victory for Europe at the Ryder Cup last week sent millions of Sport-loving Brits putty for our Golf content. Our premium publishers’ expert punditry, live round-by-round reporting, analysis and interviews with the winners and losers sent engagement with Golf soaring 4.9x higher week on week.

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That's Entertainment as reader interest grows (w.e May 21)

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That's Entertainment as reader interest grows (w.e May 21)

Last week, a combination of seasonality and headline news made it a blockbuster seven days for multiple Entertainment categories across our premium publishers. Combined Entertainments page views for Video Gaming, Fine Art, Movies and Television were +22% higher vs. the four-week average.

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Five star Movies engagement on Oscars interest (w.e January 29)

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Five star Movies engagement on Oscars interest (w.e January 29)

The final week of the first month of the year was a glitzy affair as the nominations for the 95th Academy Awards were revealed. As we’ve seen previously, there was engagement growth for our Movies content, up +18% week on week.