Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Food & Drink

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Engagement blooms on photoshop fails, Kenergy and Easter planning

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Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.

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Spring Budget, record-breaking Raye and F1 drive engagement growth

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Spring Budget, record-breaking Raye and F1 drive engagement growth

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

School's out but back to school's in mind

School's out but back to school's in mind

School’s out but for millions of parents, planning for the start of the 2023/2024 term is already underway. Our latest insight feature focuses on preparing for the return to education six weeks from now.

Summer fun grows interest in the hottest topics

Summer fun grows interest in the hottest topics

From festivals in farmers’ fields and weekends full of wedding wow to spectacular sporting occasions and beautiful beachy holidays, summer brings with it a truly unrivalled fun factor for millions of Brits nationwide. Our latest insight feature has more.

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Brewing up a VTR high for a leading beer brand

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Brewing up a VTR high for a leading beer brand

Our latest case study showcases how we toasted success with our client – a leading international beer brand – on a campaign to drive brand engagement.

Easter springs new season’s engagement

Easter springs new season’s engagement

Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

From the catwalks of New York, Milan, London and Paris to our 35m Style & Fashion reader, via our influential premium publisher editorial. The four fashion majors make February a key month for the category. Our latest Reading the Nation has more.

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Food & Drink simmers towards a festive boil (w.e November 6)

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Food & Drink simmers towards a festive boil (w.e November 6)

Our Food & Drink content is simmering towards a festive boil as the golden quarter continues. Last week, more than 17m page views for the category was up +17% week on week with more growth expected as Q4 continues.