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Shopping bags October growth as Q4 begins (w.e October 30)

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There are just over 50 shopping days to go until Christmas and consumers are shifting their attention to festive gift buying, as the big day draws ever closer. With steady engagement growth already in October, November’s mega-sales days, Singles’ Day, Black Friday and Cyber Monday, are set to see Shopping page views increase significantly.

Our Shopping content hit 9.5m weekly page views, as the first month of the golden quarter ended with consumer anticipation mounting for November’s mega-sales days.

Shopping bags October growth as Q4 begins

  • Compared to the first half of 2021, engagement with our Shopping content may have fallen in H1 this year due to cost of living but almost 100m page views in Q3 is close to par with the same quarter a year ago. 33m page views in October is 1% higher annually.

  • A month into Q4 and consumers are beginning to read more content about festive shopping and gifting. October has seen 2.5 times engagement growth for Christmas Shopping content vs. September, while Gifting page views has increased by 38% MoM.

  • With the cost of household staples, including cooking oil, pasta and bread, rising sharply due to inflation, engagement with our Grocery Shopping content more than doubled last week. Page views in October also increased by 18% month on month.

Take Action

  • Q4 is huge for Shopping, with mega-sales days and festive gifting content among the key engagement drivers among our audience. 112m Shopping page views in Q4 2021 grew 12% QoQ so expect further growth until the new year sales.

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