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Spare boosts Books and new year's focus on Personal Finance (w.e January 8)

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Last week, while Books & Literature page views more than doubled as the official release of Prince Harry’s autobiography ‘Spare’ – due out this week – was scuppered by leaks, there was early January growth for our Personal Finance content.

New year, new focus on Personal Finance

  • As we have seen with previous January's, the new year begins with a renewed focus on Personal Finance. More than 12m page views for the content in the first week of January 2023 grew by +30% week on week and +22% year on year.

  • With cost of living one of last year’s biggest issues, almost 40% of all Personal Finance engagement in 2022 was for the Financial Assistance topic. Last week, more than 5m page views for the topic was +62% week on week and +65% year on year.

  • Consumer Banking is also a big topic of interest at the start of the year, as Brits review the banks and financial products they use. Switching, either to save or with incentives and rewards on offer, led to 2.5x higher engagement with the topic. 

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  • Already one of our most important content areas, cost of living has made Personal Finance even more essential. And growth is set to continue with ISA season interest high. In the build up to last year’s April ISA deadline, total page views grew by an average of 19% each month.

Trending Segments

  • Growing engagement with our Personal Finance content has boosted our Consumer Banking and Credit Card audience segments by +64% and +217% respectively, so now’s the time to reach in-market readers.

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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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