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The BRITS amps up Music & Audio engagement (w.e February 12)

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The BRIT Awards – typically the first major celebration of UK music in the industry’s annual calendar – took place last week.

Taking place on a Saturday night for the first time in its 47-year history, interest in the BRITS was higher than previous years as it was the first to feature gender neutral prizes.

Winning big on the night were Harry Styles and Wet Leg while Sam Smith made headlines for their attention grabbing red carpet outfit.

The BRITS amps up Music & Audio engagement

  • From awards show build up to what the winners said on the night, content about the BRITS grows interest in our Music & Audio category. On average, engagement increases by more than a third in the week of the BRITS (or 3.4m more page views than normal).

  • The Contemporary/Pop/Top 40 topic within our Music & Audio content was a key driver of category growth. Almost 5m weekly page views for the topic more than tripled. On average engagement with the topic increases by more than 2.5 times in BRITS week.

  • More Music & Audio engagement growth is on the way as Eurovision returns in May. With Liverpool hosting following Sam Ryder’s star-making turn in 2022, expect engagement with the category to increase by as much as +69% in the week of the contest*.

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  • Engagement with our Music & Audio content grows around the biggest events. Last year, the weeks in which the BRITS, Eurovision, the Platinum Jubilee concert, Glastonbury, Reading & Leeds and the Christmas number one took place saw +30% more page views than the 2022 weekly average.

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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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