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Autumn line up for TV boosts engagement (w.e Sep 24)

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Our Television category is one of our biggest content areas. Last year, it was the sixth largest by total annual engagement, proving ours is a nation of telly addicts, be it  terrestrial or streamed.

Last week, the start of an autumnal schedule of televisual delights grew engagement with the category by +29% as Brits tuned into the programming that’ll keep them entertained over the winter months.

Autumn line up for TV boosts engagement

  • +36% share: More than a third of total Television engagement last week was for the category’s biggest topic – Reality TV. With much of the new season’s content falling into this programming type, interest in the topic grew +63% week on week to 15.2m page views.

  • 43% positive: Our Television content is 43% positive in sentiment, according to contextual analysis of the category in the past four weeks. Tonally, this matches the enjoyable, entertaining nature of broadcast or streamed viewing as one of the nation’s favourite past times.

  • Looking ahead: Q4 was our Television category’s biggest quarter for engagement in 2022 with November the biggest month. That month, in the week John Lewis released its Christmas TV ad  weekly Television page views were almost +40% higher vs. the 2022 average.

Take Action

  • Television viewing is set to increase in the coming weeks, as the colder months set in. With a more engaging autumnal TV schedule on offer, we expect our reach to more than 30m telly addicts to grow significantly between now and Christmas. Pay special attention to November as the finales of Bake Off and I’m a Celeb attract huge attention.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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