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Bank holiday revelry boosts Festivals engagement (w.e Aug 27)

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The final bank holiday of the summer brings a party atmosphere to revellers across the country.

With the Reading and Leeds, and All Points East festivals and Notting Hill Carnival all taking place across the long weekend, it’s no surprise we see engagement with related content take off.

Bank holiday revelry boosts Festivals engagement

  • +66% growth: Last week, page views for our Festivals content increased by +66% as interest in the Reading and Leeds, and All Points East festivals, and the Notting Hill Carnival grew. Engagement almost doubled compared to the same week a year ago.

  • +20% higher: Interest in the UK’s biggest festivals see the number of page views read about them by music fans grow. On average, we saw Reader Attention among revellers reading about Festivals grow by +20% during Glastonbury and Reading and Leeds weeks.

  • 3.2x higher: Topping and tailing the UK summer party season are Glastonbury in June and Reading, Leeds, All Points East and Carnival in August. In the past two years when they take place, Festivals page views are more than 3x higher on average than the week before.

Take Action

  • This year’s summer festival season may have wrapped up, but look ahead to 2024 and reach an estimated audience of 36.6m music and festival fans during the biggest events by contextually targeting our Events & Attractions and Music & Audio content categories.

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