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Five star Movies engagement on Oscars interest (w.e January 29)

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The final week of the first month of the year was a glitzy affair as the nominations for the 95th Academy Awards were revealed. As we’ve seen previously, there was engagement growth for our Movies content with more to come in the build up to the Oscars in March.

Five star Movies engagement on Oscars interest 

  • With British and Irish talent featuring heavily among the list of nominees for the 95th Academy Awards, the nation’s film fans engaged with more of our Movies content than normal. 6.2m page views was +12% higher than the 2022 weekly average. 

  • Engagement with our Movies content increased significantly on the day the nominees for this year’s Oscars were announced. More than 1.1m Movies page views on Tuesday 24 January grew by +69% compared to the day before.

  • In the past two years, Movies content engagement has grown by an average of 2.4 times in the week of the Oscars. Last year, Movies pages views when big events took place (BAFTAs, Oscars, Cannes) were 67% higher than the 2022 weekly average.

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  • Typically, we see engagement with our Movies content grow around big film releases and events. The BAFTAs in February, the Oscars in March and the Cannes Film Festival in May are three of the biggest dates in the 2023 cinema calendar, so higher reach and frequency can be expected.

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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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