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Mortgage time bomb drives cost of living crisis

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In the past fortnight attempts by the Bank of England to bring down stubbornly high inflation in the UK, by setting a higher base interest rate, has exacerbated the cost of living crisis for millions of mortgage holders.

With prices for food, energy and mortgage repayments or rental costs remaining sky high in 2023, British consumers continue to turn to trusted sources for editorial expertise.

Mortgage time bomb drives cost of living crisis

  • +36% Personal Finance page views in the 7 days to 25 June: With a higher base interest rate, rising mortgage costs for millions of Brits have compounded the cost of living crisis. In the seven days to 25 June, 13.4m Personal Finance page views grew by +36% week on week and are 21% higher than the 2023 weekly average.

  • 3.3x higher Home Financing page views: In the past two weeks, 4.9m Home Financing topic page views from within the category were 3.3x higher than the fortnight before. Last week, engagement with the topic more than doubled, growing by +128% week on week as the mortgage crisis boiled over.

  • 100% Interest Rates page views growth: Weekly engagement with the Interest Rates topic from our Business & Finance category has more than doubled on average in the past fortnight. Page views grew by +125% in the week to 18 June and then again by +75% in the past seven days.

Take Action

  • The cost of living crisis continues to affect the finances of millions of Brits. While it does, they will continue to seek out trusted voices, like our premium publishers, to help them navigate it. Our bespoke cost of living crisis segment is tailor made to connect advertisers and brands with consumers in highly relevant context.

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