, ,

Seasonal shift boosts Home & Garden content (w.e Oct 22)

, ,

With the Indian summer well and truly over, readers up and down the country have been turning to our publishers for top Autumnal tips for their homes.

Whether it’s great gadgets, household hacks or energy efficiency, engagement with Home & Garden content has increased by +13% week on week, to levels not seen since the early summer.

Seasonal shift boosts Home & Garden content

  • 9.5m Home & Garden page views: Last week’s 9.5m Home & Garden page views were the highest seen since the early throes of summer. With the weather changing, we saw last week’s engagement increase +13% week on week, ending at a high +25% greater than the past six weeks.

  • +98% increase in Home Appliance page views: Driving last week’s category growth was engagement with Home Appliances content – up +98% week on week and accounting for 40% of all category page views. Content on best air fryers, washing machines and portable heaters proved to be highly topical this week.

  • 3-fold growth in Indoor Environmental: Nothing says changing seasons like readers flocking to content based on condensation, humidity and energy efficiency. This week we saw a 200% increase with engagement relating to Indoor Environmental Quality – 450k page views, an all-time high for this year. 

Take Action

  • As the cost of living impact has become more pronounced in the past few years, we’ve seen readers start researching for ‘Black Friday’ gadget bargains earlier in October; this means they are more informed for picking up the best deals during the key promotional season.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: