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Television grows on Love Island, BAFTAs and Sport (w.e February 19)

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In the last seven days, our Television content enjoyed its highest weekly levels of engagement of the year. With reader interest high in the biggest telly events, like the current winter series of Love Island on ITV2 and the BAFTAs, our publisher content is a key way for readers to extend their viewing passions beyond the box.

Television grows on Love Island, BAFTAs and Sport TV

  • Engagement with our Television content rises significantly around TV’s biggest events. Last year, our three biggest weeks coincided with I’m a Celeb, Bake Off, and the start of the World Cup. Page views then were +37% higher than the 12-month average.

  • Reality TV is the biggest content topic within our Television category. Last year, it accounted for more than 40% of total page views. Page views across Love Island 2022 were +50% higher than the 12-month average.

  • Last week, Sport TV topic page views more than doubled on interest in the boxing match between YouTuber Jake Paul and former Love Islander Tommy Fury. On average, major televised sporting events, including pay-per-view, grow page views for the topic by 2.5x.

Take Action

  • While television is going through a sizable change as consumers have a wider selection of streaming services and devices to view broadcast content on, from where Ozone sits, ‘appointment to view’ event-based programming, like Love Island, still drives huge engagement with our readers as our publisher turn the must watch into the must read.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: