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Financial assistance grows at key economic moments (w.e 19 Nov)

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Last week, the UK economy was back on the national agenda as inflation fell sharply to 4.6% – its lowest rate in two years.

As Brits nationwide sought out what it meant for their own finances as the cost of living remains high, across the Ozone platform we saw reader engagement with our premium publishers’ Personal Finance content grew by almost a fifth.

This week, engagement with the content is set to grow by a quarter as the Government announces its Autumn Statement, which is expected to include eye-catching fiscal policies to drive reader interest.

Financial assistance grows at key economic moments

  • +29% higher: Last week, reader engagement with the Financial Assistance topic within our Personal Finance category were +29% higher than the weekly average this year. With inflation dropping sharply to its lowest level in two years, interest in the implications grew.

  • +53% growth: Key events driving engagement with the topic in the last six months include the 0.5% interest rate increase to 5% on June 22, which saw Financial Assistance page views grow by +53% that week. From June, monthly page views have have been a fifth higher.

  • Looking ahead: Reader engagement with our Personal Finance content typically increases by a quarter in the week the Government announces sweeping changes to fiscal policies, such as the Spring and Autumn statements; a trend we expect to continue with this week’s budget.

Take Action

  • The cost of living crisis has changed the way many Brits manage their personal finances and household budgets. With slower economic growth forecast in 2024, our readers will continue to turn to our publishers for trusted guidance. You can reach an audience of up to 30m Personal Finance, Economy and Cost of Living readers across our platform.

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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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