, ,

When international dreams meet the domestic kick-off (w.e Aug 13)

, ,

Last week, a nail-biting penalty shootout saw England’s Lionesses progress to the World Cup quarter-finals where a 2-1 victory over Columbia guaranteed them a semi spot.

Meanwhile the return of the Premier League season saw champions Manchester City take on newly- promoted Burnley at Turf Moor, while Harry Kane’s big move shone a spotlight on the transfer window before the September 1 deadline.

International dreams meet the domestic kick-off

  • 74M Football page views represents a twelve week high: Football headlines hit a summer-high by delivering both weekly page views and unique users +10% above the average figure for the twelve weeks prior. The combination of international and domestic fixtures saw unique users rise +16% week on week to 6.2m.

  • 83% of all Sport category page views are Football related: As one of our biggest content categories, Sport is heavily driven by the volume of football fan engagement. This week we saw Football account for 83% of all category page views, a full four percentage points higher than the average of the previous twelve weeks.

  • +10% increase in Sport unique users for Saturday’s match: Friday’s Premier League launch drove +5% increase in total weekly sports page views and a +1% increase in unique users. Compare this with Saturday, which saw the Lionesses’ universal appeal with casual fans grow page views by +9%, with unique users up by +10%.

Take Action

  • The nation will be roaring the Lionesses to victory in their semi-final with The Matildas. If they reach Sunday’s final, we can expect a similar pattern to the Euro 2022 final, when daily PVs increased by c.30% on the Sunday prior thanks to pre match, live and post match reporting.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: